{"title":"Business \u0026 Entreprenurship","description":"\u003cp\u003eDiscover powerful insights on leadership, innovation, management, and startup growth — perfect for aspiring entrepreneurs and business minds ready to turn ideas into impact.\u003c\/p\u003e","products":[{"product_id":"how-to-win-friends-influence-people-by-dale-carnegie","title":"How to Win Friends \u0026 Influence People by Dale Carnegie","description":"\u003cp\u003e\u003cspan\u003eYou can go after the job you want—and get it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can take the job you have—and improve it!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can take any situation—and make it work for you!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDale Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their business and personal lives. One of the most groundbreaking and timeless bestsellers of all time, How to Win Friends \u0026amp; Influence People will teach you:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e-Six ways to make people like you\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e-Twelve ways to win people to your way of thinking\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e-Nine ways to change people without arousing resentment\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd much more! Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold!\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54396971811107,"sku":null,"price":360.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54396971843875,"sku":null,"price":430.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54396971876643,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/71zp0C8GRJL._SY522.jpg?v=1760005427"},{"product_id":"the-7-habits-of-highly-effective-people-by-stephen-r-covey","title":"The 7 Habits of Highly Effective People By Stephen R. 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With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, service, and human dignity--principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54397142827299,"sku":null,"price":300.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54397142860067,"sku":null,"price":430.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54397142892835,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/The7HabitsofHighlyEffectivePeopleByStephenR.Covey.jpg?v=1760012522"},{"product_id":"think-and-grow-rich-by-napoleon-hill","title":"Think and Grow Rich by Napoleon Hill","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eThe bestselling success book of all time—now revised and updated for the 21st century.\u003c\/span\u003e\u003c\/strong\u003e\u003cspan class=\"a-text-italic\"\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003e\u003cem\u003eThink and Grow Rich\u003c\/em\u003e\u003c\/strong\u003e\u003c\/span\u003e\u003cspan\u003e has been called the “Granddaddy of All Motivational Literature.” It was the first book to boldly ask, “What makes a winner?” The man who asked and listened for the answer, Napoleon Hill, is now counted in the top ranks of the world's winners himself. The most famous of all teachers of success spent “a fortune and the better part of a lifetime of effort” to produce the “Law of Success” philosophy that forms the basis of his books and that is so powerfully summarized in this one.\u003cbr\u003e\u003cbr\u003eIn the original \u003c\/span\u003e\u003cem\u003e\u003cspan class=\"a-text-italic\"\u003eThink and Grow Rich\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e\u003cem\u003e,\u003c\/em\u003e published in 1937, Hill draws on stories of Andrew Carnegie, Thomas Edison, Henry Ford, and other millionaires of his generation to illustrate his principles. In the updated version, Arthur R. Pell, Ph.D., a nationally known author, lecturer, and consultant in human resources management and an expert in applying Hill's thought, deftly interweaves anecdotes of how contemporary millionaires and billionaires, such as Bill Gates, Mary Kay Ash, Dave Thomas, and Sir John Templeton, achieved their wealth. Outmoded or arcane terminology and examples are faithfully refreshed to preclude any stumbling blocks to a new generation of readers.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54397192732963,"sku":null,"price":280.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54397192765731,"sku":null,"price":410.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54397192798499,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/ThinkandGrowRichbyNapoleonHill.jpg?v=1760012734"},{"product_id":"the-psychology-of-selling-by-brian-tracy","title":"The Psychology of Selling by Brian Tracy","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eOVER ONE MILLION SOLD\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eHow To Double and Triple Your Sales in Any Market.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUnderstanding the \"\u003cem\u003e\u003cstrong\u003epsychology of selling\u003c\/strong\u003e\u003c\/em\u003e\" is more important than the techniques and methods of selling. Mastering it is a promise of prosperity that sales trainer and professional speaker Brian Tracy has seen fulfilled again and again.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe \u003cem\u003e\u003cstrong\u003ePsychology of Selling\u003c\/strong\u003e\u003c\/em\u003e\u003c\/span\u003e\u003cspan\u003e, Tracy shows how salespeople can learn to control their thoughts, feelings, and actions to make themselves more effective. You'll learn:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003e\"The inner game of sales and selling.\"\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to eliminate the fear of rejection.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to build unshakeable confidence.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eThe psychology of why people buy and how to leverage it.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003e\u003cem\u003eThe Psychology of Selling\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003equickly gives you a series of ideas, methods, strategies, and techniques that you can use right away to make more sales, faster and easier than ever before.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMore salespeople have become millionaires by listening to and applying these ideas than from any other sales training process ever developed.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54397287170339,"sku":null,"price":250.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54397287203107,"sku":null,"price":380.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54397287235875,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/ThePsychologyofSellingbyBrianTracy.jpg?v=1760015619"},{"product_id":"influence-the-psychology-of-persuasion-by-robert-b-cialdini","title":"Influence: The Psychology of Persuasion by Robert B. 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Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou’ll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:\u003c\/span\u003e\u003c\/p\u003e\n\u003col class=\"a-ordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eReciprocation\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cstrong\u003e:\u003c\/strong\u003e The internal pull to repay what another person has provided us.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eCommitment and Consistency:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Once we make a choice or take a stand, we work to behave consistently with that commitment in order to justify our decisions.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eSocial Proof: \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003eWhen we are unsure, we look to similar others to provide us with the correct actions to take. And the more, people undertaking that action, the more we consider that action correct.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eLiking:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e The propensity to agree with people we like and, just as important, the propensity for others to agree with us, if we like them.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eAuthority:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e We are more likely to say “yes” to others who are authorities, who carry greater knowledge, experience or expertise.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eScarcity:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e We want more of what is less available or dwindling in availability.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003eUnderstanding and applying the six principles ethically is cost-free and deceptively easy. 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Chan Kim","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eOVER 4 MILLION COPIES SOLD\u003cbr\u003eWALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER\u003cbr\u003eRECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 49 languages and is a bestseller across five continents—now updated and expanded with new content. Named by\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eFast Company\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cspan\u003e \u003c\/span\u003eas one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, \u003c\/span\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eBLUE OCEAN STRATEGY\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating \"\u003cem\u003eblue oceans\u003c\/em\u003e\"—untapped new market spaces ripe for growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eBLUE OCEAN STRATEGY\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eA new preface by the authors: Help! My Ocean Is Turning Red\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eUpdates on all cases and examples in the book, bringing their stories up to the present time\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eTwo new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTo learn more about the power of \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eBLUE OCEAN STRATEGY\u003c\/span\u003e\u003cspan\u003e, visit blueoceanstrategy.com. There you'll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54397328949539,"sku":null,"price":270.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54397328982307,"sku":null,"price":400.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54397329015075,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/91YCWH4jFdL._SL1500.jpg?v=1760017822"},{"product_id":"how-to-sell-anything-to-anybody-by-joe-girard","title":"How to Sell Anything to Anybody by Joe Girard","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eJoe Girard, \"the world's greatest salesman,\" shares the system of salesmanship that has made him a renowned success in his field.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan class=\"a-text-bold\"\u003e\"Salesmen are made, not born. If I did it, you can do it.\"\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e-- Joe Girard\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003eIn his fifteen-year selling career, author Joe Girard sold 13,001 cars, a Guinness World Record. He didn't have a degree from an Ivy League school -- instead, he learned by being in the trenches every day that nothing replaces old-fashioned salesmanship. He insists that by building on basic principles of trust and hard work, anyone can do what he did.\u003cbr\u003e\u003cbr\u003eThis bestselling classic has helped millions of readers meet their goals -- and you will too. Joe will show you how to make the final sale every time, using the techniques he has perfected in his record career. You too can:\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eTURN ONE SALE INTO 250 MORE\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eCREATE A WINNING GAME PLAN FROM LOSING SALES\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eKNOW THE FIVE WAYS TO TURN A PROSPECT INTO A BUYER\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eMOVE PAST THE CUSTOMER'S LAST HURDLE TO CLOSE THE SALE\u003c\/strong\u003e\u003cbr\u003e\u003cstrong\u003eSELL AT A LOSS AND MAKE A FURTUNE\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54397367386403,"sku":null,"price":295.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54397367419171,"sku":null,"price":425.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54397367451939,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/HowtoSellAnythingtoAnybodybyJoeGirard.webp?v=1760020281"},{"product_id":"gap-selling-by-keena","title":"Gap Selling by Keena","description":"\u003cp\u003e\u003cspan\u003ePeople don't buy from people they like. No! Your buyer doesn't care about you \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eor\u003c\/span\u003e\u003cspan\u003e your product or service. It's not your job to overcome objections, it's your buyer's. Closing isn't a skill of good salespeople; it's the skill of weak salespeople. Price isn't the main reason salespeople lose the sale. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eGap Selling\u003c\/span\u003e\u003cspan\u003e shreds traditional and closely held sales beliefs that have been hurting salespeople for decades.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor years, salespeople have embraced a myriad of sales tactics and belief systems that have unknowingly created many of the issues they have been trying to avoid such as: long sales cycles, price objections, no decision, prospects going dark, last minute feature requests, and more. Success at sales requires more than a set of tactics. Salespeople need to understand the game of sales, how sales works, and what the buyer is going through in order to make the decision to buy (change) or not to buy (not change).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eGap Selling\u003c\/span\u003e\u003cspan\u003e is a game-changing book designed to raise the sales IQ of selling organizations around the world. In his unapologetic and irreverent style, Keenan breaks down the tired old sales myths causing today's frustrating sales issues, to highlight a deceptively powerful new way to connect with buyers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eToday's sales world is littered with glorified order takers, beholden to a frustrated buyer, unable to influence the sale and create value. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eGap Selling\u003c\/span\u003e\u003cspan\u003e flips the script and creates salespeople with immense influence at every stage of the buying process, capable of impacting the sales metrics that matter:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eShorter Sales Cycles\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eIncreased Revenue\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eElevated Deal Values\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHigher Win Rates\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eFewer No Decisions\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eMore Leads\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eAnd Happier Buyers\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eGap Selling\u003c\/span\u003e\u003cspan\u003e elevates the sales world's selling IQ and turns sales order takers into sales influencers.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":55207776780579,"sku":null,"price":300.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":55207776813347,"sku":null,"price":430.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":55207776846115,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/GapSellingbyKeena.jpg?v=1760023356"},{"product_id":"how-brands-grow-what-marketers-don-t-know-by-byron-sharp","title":"How Brands Grow: What Marketers Don’t Know by Byron Sharp","description":"\u003cp\u003e\u003cspan\u003eThis book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHow Brands Grow\u003c\/span\u003e\u003cspan\u003e presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.\u003cbr\u003e\u003cbr\u003eThe most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54397896753443,"sku":null,"price":295.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54397896786211,"sku":null,"price":425.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54397896818979,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/71fXHkFtgOL._SL1500.jpg?v=1760040038"},{"product_id":"the-one-thing-by-gary-keller-jay-papasan","title":"The ONE Thing by Gary Keller \u0026 Jay Papasan","description":"\u003cdiv data-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eWhat's your ONE thing?\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePeople are using this simple, powerful concept to focus on what matters most in their personal and work lives. Companies are helping their employees be more productive with study groups, training, and coaching. Sales teams are boosting sales. Churches are conducting classes and recommending for their members.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBy focusing their energy on one thing at a time people are living more rewarding lives by building their careers, strengthening their finances, losing weight and getting in shape, deepening their faith, and nurturing stronger marriages and personal relationships.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYOU WANT LESS. You want fewer distractions and less on your plate. The daily barrage of e-mails, texts, tweets, messages, and meetings distract you and stress you out. The simultaneous demands of work and family are taking a toll. And what's the cost? Second-rate work, missed deadlines, smaller paychecks, fewer promotions--and lots of stress.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAND YOU WANT MORE. You want more productivity from your work. More income for a better lifestyle. You want more satisfaction from life, and more time for yourself, your family, and your friends.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNOW YOU CAN HAVE BOTH ― LESS AND MORE. In The ONE Thing, you'll learn to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003ecut through the clutter\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eachieve better results in less time\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003ebuild momentum toward your goal\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003edial down the stress\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eovercome that overwhelmed feeling\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003erevive your energy\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003estay on track\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003emaster what matters to you\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003cp\u003e\u003cspan\u003eThe book has:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eMade on more than 575 appearances on national bestseller lists\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBeen #1 Wall Street Journal bestseller, New York Times bestseller, and USA Today bestseller\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBeen translated into 40 languages\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWon 12 book awards\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eVoted Top 100 Business Book of All Time on Goodreads\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\n\u003cp\u003e\u003cspan\u003eThe ONE Thing delivers extraordinary results in every area of your life--work, personal, family, and spiritual. WHAT'S YOUR ONE THING?\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54398869176611,"sku":null,"price":260.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54398869209379,"sku":null,"price":390.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54398869242147,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/61aPPAPRiwL._SL1500.jpg?v=1760076265"},{"product_id":"sell-like-crazy-by-sabri-suby","title":"Sell Like Crazy by Sabri Suby","description":"\u003cp\u003e\u003cspan\u003eIn what some are calling the most controversial marketing book of the decade, Sell Like Crazy reveals an 8-phase selling system for generating absurd amounts of leads, sales and profit for any business in any market!\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan\u003eIf you’re tired of struggling to make online marketing work…\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSick of throwing money down the drain with PPC advertising…\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eOr want to create a torrential downpour of clients for your business.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThen THIS will be the most important book you EVER read.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eSabri Suby, (founder of King Kong, Australia’s fastest growing digital agency) is finally revealing the system he’s used to go from $0 to $10m+ in annual revenue…\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAnd make over $400m in sales for his clients – in 4 years flat!\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFULL DISCLOSURE: This book is NOT for the faint of heart...\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eIf you want the same old rehashed advice from ‘experts’ who couldn’t sell water in the desert…\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThen this book is NOT for you.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHowever, if you want to FINALLY discover what’s working online…\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eGet the battle-hardened tactics King Kong are using RIGHT NOW…\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAnd outsell your competition so you can CRUSH them into a fine powder…\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThen ‘Sell Like Crazy’ will change your business life forever.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eHere’s a glimpse of what Sabri reveals in this revolutionary book:\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e1. How to write Google or Facebook ads that practically FORCE your prospects to click them and buy!\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e2. His breakthrough approach to generating itchy-to-buy leads in droves that create an avalanche of sales. It's like nothing you've ever seen before, and instantly positions you as a trusted authority\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e3. Where to find large new “starving crowds” of prospects who spend like sailors on leave (even when the economy is hurting and you’re far more expensive than the competition)\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003e4. How to crawl inside the mind of your DREAM buyer and get fresh marketing intel to pump up your offers on steroids and beat the pants off your competition!\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAnd so much more!\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54596164059427,"sku":null,"price":320.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54596164092195,"sku":null,"price":450.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54596164124963,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/SellLikeCrazybySabriSuby.jpg?v=1760088536"},{"product_id":"who-moved-my-cheese-by-spencer-johnson","title":"Who Moved My Cheese? by Spencer Johnson","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cstrong\u003eTHE #1 INTERNATIONAL BESTSELLER WITH OVER 28 MILLION COPIES IN PRINT!\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eA timeless business classic,\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003e\u003cspan\u003e \u003c\/span\u003eWho Moved My Cheese?\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e uses a simple parable to reveal profound truths about dealing with change so that you can enjoy less stress and more success in your work and in your life.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003e\u003cspan class=\"a-text-italic\"\u003eIt would be all so easy if you had a map to the Maze.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"a-text-italic\"\u003eIf the same old routines worked.\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"a-text-italic\"\u003eIf they'd just stop moving \"The Cheese.\"\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cspan class=\"a-text-italic\"\u003e\u003cstrong\u003eBut things keep changing...\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eMost people are fearful of change, both personal and professional, because they don't have any control over how or when it happens to them. Since change happens either to the individual or by the individual, Dr. Spencer Johnson, the coauthor of the multimillion bestseller \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe One Minute Manager,\u003c\/span\u003e\u003cspan\u003e uses a deceptively simple story to show that when it comes to living in a rapidly changing world, what matters most is your attitude.\u003cbr\u003e\u003cbr\u003eExploring a simple way to take the fear and anxiety out of managing the future, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eWho Moved My Cheese?\u003c\/span\u003e\u003cspan\u003e can help you discover how to anticipate, acknowledge, and accept change in order to have a positive impact on your job, your relationships, and every aspect of your life.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54399278645539,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54399278678307,"sku":null,"price":280.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54399278711075,"sku":null,"price":100.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/810WKcrNxBL._SL1500.jpg?v=1760089263"},{"product_id":"fanatical-prospecting-by-jeb-blount","title":"Fanatical Prospecting by Jeb Blount","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eDitch the failed sales tactics, fill your pipeline, and crush your number\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003eWith over 500,000 copies sold\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e\u003cspan\u003e \u003c\/span\u003eFanatical Prospecting\u003c\/span\u003e\u003cspan\u003e gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development―prospecting.\u003cbr\u003e\u003cbr\u003eThe brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStep by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLearn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis book reveals the secrets, techniques, and tips of top earners. You’ll learn:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWhy the \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e30-Day Rule\u003c\/span\u003e\u003cspan\u003e is critical for keeping the pipeline full\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWhy understanding the \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eLaw of Replacement\u003c\/span\u003e\u003cspan\u003e is the key to avoiding sales slumps\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to leverage the \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eLaw of Familiarity\u003c\/span\u003e\u003cspan\u003e to reduce prospecting friction and avoid rejection\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eThe \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e5 C’s of Social Selling\u003c\/span\u003e\u003cspan\u003e and how to use them to get prospects to call you\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to use the simple \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e5 Step Telephone Framework\u003c\/span\u003e\u003cspan\u003e to get more appointments fast\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to double call backs with a powerful voice mail technique\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to leverage the powerful \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e4 Step Email Prospecting Framework\u003c\/span\u003e\u003cspan\u003e to create emails that compel prospects to respond\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to get text working for you with the \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003e7 Step Text Message Prospecting Framework\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eAnd there is so much more!\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eFanatical Prospecting\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBreak free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54399283659043,"sku":null,"price":280.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54399283691811,"sku":null,"price":420.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54399283724579,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/FanaticalProspectingbyJebBlount.jpg?v=1760089419"},{"product_id":"never-split-the-difference-by-chris-voss","title":"NEVER SPLIT THE DIFFERENCE by CHRIS VOSS","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eA\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eWALL STREET JOURNAL\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cspan\u003e \u003c\/span\u003eBESTSELLER\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003e\"This book blew my mind. It’s a riveting read, full of instantly actionable advice-not just for high-stakes situations, but also for handling everyday conflicts at work and at home.\" —Adam Grant, author of\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eThink Again\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eThis international bestseller, with more than 5 million copies sold, offers a field-tested approach to high-stakes negotiations—whether in the boardroom, in your community, or at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLife is a series of negotiations, and negotiation is at the heart of collaboration—whether you are a business executive, a salesperson, a parent , a community leader, or a spouse. As a former FBI hostage negotiator, Chris Voss gives you the tools to be effective in any situation: negotiating a business deal, buying (or selling) a car, negotiating a salary, acquiring a home, renegotiating rent, deliberating with your partner, or communicating with your children. Taking the power of persuasion, empathy, active listening, and intuition to the next level, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eNever Split the Difference\u003c\/span\u003e\u003cspan\u003e gives you the competitive edge in any difficult conversation or challenging situation. This book is a masterclass in influencing others, no matter the circumstances.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAfter a stint policing the rough streets of Kansas City, Chris Voss joined the FBI, where his career as a hostage negotiator brought him face-to-face with a range of criminals, including bank robbers and terrorists. Reaching the pinnacle of his profession, he became the FBI’s lead international kidnapping negotiator. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eNever Split the Difference\u003c\/span\u003e\u003cspan\u003e distills the Voss method, revealing the skills that matter most when it comes to achieving your goals in both your professional and personal life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eStep-by-step, Voss show you how to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eEstablish Rapport \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eCreate Trust with Tactical Empathy\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eGain the Permission to Persuade \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eShape What Is Fair \u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eCalibrate Questions\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eTransform Conflict into Collaboration\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eSpot Liars\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eCreate Breakthroughs by Revealing the Unknown Unknowns\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eNever Split the Difference\u003c\/span\u003e\u003cspan\u003e is your definitive source for defusing potential crises, winning people over, and achieving your goals at work and at home.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54399537905955,"sku":null,"price":250.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54399537938723,"sku":null,"price":380.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54399537971491,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/NEVERSPLITTHEDIFFERENCEbyCHRISVOSS.jpg?v=1760103245"},{"product_id":"how-to-master-the-art-of-selling-by-tom-hopkins","title":"How to Master the Art of Selling by Tom Hopkins","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eAfter he learned the world's best sales techniques, Tom Hopkins applied his new skills and earned more than\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eone million dollars in just three years.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eNow, in this fully updated and revised edition of the million copy seller, Hopkins shows how you can succeed in the profession of selling. Learn:\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to create the perfect selling climate\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eSpecific questions and tie-downs\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eReferral and non referral prospecting\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to \"sell\" the most important people you know\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eEffective phone techniques\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to finesse the first meeting\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to handle objections and what to do when you hear the word \"no\"\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to test different closes and master sixteen powerful closes\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to plan for greatest selling impact\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eAnd he shows you how his great selling techniques can be yours!\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54399631655203,"sku":null,"price":300.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54399631687971,"sku":null,"price":430.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54399631720739,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/715a_gDszhL._SL1500.jpg?v=1760113062"},{"product_id":"getting-to-yes-by-roger-fisher-and-william-ury","title":"Getting to Yes by Roger Fisher and William Ury","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eINTERNATIONAL BESTSELLER •\u003cem\u003e Learn the secret to successful negotiation with this proven, step-by-step strategy—now updated and revised.\u003c\/em\u003e\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e“The authors have packed a lot of commonsensical observation and advice into a concise, clearly written little book.”—\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eBloomberg Businessweek\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eOne of the key business texts of the modern era, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eGetting to Yes\u003c\/span\u003e\u003cspan\u003e has helped millions of people learn a better way to negotiate. Based on the work of the Harvard Negotiation Project, a group that deals with all levels of negotiation and conflict resolution, it offers readers a straightforward, universally applicable method for reaching mutually satisfying agreements—at home, in business, and with people in any situation. Read \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eGetting to Yes\u003c\/span\u003e\u003cspan\u003e to learn, step-by-step, how to\u003cbr\u003e\u003cbr\u003e• disentangle the people from the problem\u003cbr\u003e• focus on interests, not positions\u003cbr\u003e• work together to find creative and fair options\u003cbr\u003e• negotiate successfully with anybody at any level\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54399800410403,"sku":null,"price":250.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54399800443171,"sku":null,"price":380.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54399800475939,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/GettingtoYesbyRogerFisherandWilliamUry.jpg?v=1760120894"},{"product_id":"spin-selling-by-neil-rackham","title":"SPIN Selling by Neil Rackham","description":"\u003cp\u003e\u003cspan\u003eWritten by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12 year, $1 million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need payoff) strategy. In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high value product and services. By following the simple, practical, and easy to apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales” and “Why do techniques like closing work in small sales but fail in larger ones?” You will learn why traditional sales methods which were developed for small consumer sales, just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real world examples, illuminating graphics, and informative case studies and backed by hard research data SPIN Selling is the million dollar key to understanding and producing record breaking high end sales performance. Sales Behavior and Sales Success. Obtaining Commitment: Closing the Sale. Customer Needs in the Major Sale. The SPIN Strategy. Giving Benefits in Major Sales. Preventing Objections. Preliminaries: Opening the Call. Turning Theory into Practice.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54399870337315,"sku":null,"price":340.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54399870370083,"sku":null,"price":400.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54399870402851,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/SPINSellingbyNeilRackham.jpg?v=1760124161"},{"product_id":"snap-selling-by-jill-konrat","title":"Snap Selling by Jill Konrat","description":"\u003cp\u003e\u003cspan\u003eInternationally recognized sales strategist Jill Konrath shows how to overcome customer hesitation to get more appointments, speed up decisions, and win sales. Drawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP rules:\u003cbr\u003e\u003cbr\u003e• \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eKeep It Simple:\u003c\/span\u003e\u003cspan\u003e Make things easy and clear for your customers.\u003cbr\u003e• \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eBe iNvaluable:\u003c\/span\u003e\u003cspan\u003e Stand out by being the person your customers can't live without.\u003cbr\u003e• \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eAlways Align:\u003c\/span\u003e\u003cspan\u003e Make sure you're in synch with your customers' objectives, issues, and needs.\u003cbr\u003e• \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eRaise Priorities:\u003c\/span\u003e\u003cspan\u003e Keep the most important decisions at the forefront of their mind.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54400488571171,"sku":null,"price":280.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54400488603939,"sku":null,"price":410.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54400488636707,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/SnapSellingbyJillKonrat.jpg?v=1760164682"},{"product_id":"final-gifts-book-by-maggie-callanan-and-patricia-kelley","title":"Final Gifts book by Maggie Callanan and Patricia Kelley","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eIn this moving and compassionate classic, hospice nurses Maggie Callanan and Patricia Kelley share their intimate experiences with patients at the end of life, drawn from more than twenty years’ experience tending the terminally ill—now updated with new material from the authors.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eThrough their stories we come to appreciate the near-miraculous ways in which the dying communicate their needs, reveal their feelings, and even choreograph their own final moments; we also discover the gifts—of wisdom, faith, and love—that the dying leave for the living to share.\u003cbr\u003e\u003cbr\u003eFilled with practical advice on responding to the requests of the dying and helping them prepare emotionally and spiritually for death, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eFinal Gifts\u003c\/span\u003e\u003cspan\u003e shows how we can help the dying person live fully to the very end.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54400511508771,"sku":null,"price":260.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54400511541539,"sku":null,"price":390.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54400511574307,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/61UqvVLo4bL._SL1360.jpg?v=1760165633"},{"product_id":"100m-money-models-how-to-make-money","title":"$100M Money Models: How To Make Money","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003e*Guinness World Record: Fastest Selling Non-Fiction Book in History*\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan class=\"a-text-bold\"\u003e** OVER 5,000,000 COPIES SOLD IN THE $100M SERIES!! **\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eThis book will show you the art of getting more customers to spend more money faster.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eIf you have a business, this book will help you make more from it.\u003cbr\u003eIf you don’t have a business, this will help you start one.\u003cbr\u003eIf you have parents, this book will help you retire them.\u003cbr\u003eIf you have rivals, this book will help you beat them.\u003cbr\u003eIf you have monetary goals, this book will help you achieve them.\u003cbr\u003e\u003cbr\u003eI’m not a happiness guru, a fitness guru, an investing guru, or anything else. But, I can show you how to accelerate cash flow in a business - in other words - get more customers to spend more money in less time (over \u0026amp; over again). I know because it’s all I’ve done in my adult career.\u003cbr\u003e\u003cbr\u003eI crossed $100M net worth by age 31.\u003cbr\u003eToday: I buy and scale companies at my family office Acquisition.com.\u003cbr\u003eMy side hustle: I make content showing how we do it.\u003cbr\u003eMy joke life goal is to be the most jacked billionaire.\u003cbr\u003eMy real-life goal is to die with nothing left to give.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eA little more about the book if you want that…\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003eA Money Model is a deliberate sequence of offers. It’s what you offer, when you offer, and how you offer it to make as much money as you can as fast as you can. Ideally, to make enough money from one customer to get and service at least two more customers in less than thirty days. And it rarely looks clean, but I break $100M Money Models into three stages:\u003cbr\u003e\u003cbr\u003eStage I: Get Cash - Attraction Offers get more customers for less\u003cbr\u003eStage II: Get More Cash - Upsell \u0026amp; Downsell Offers make more money from them faster\u003cbr\u003eStage III: Get The Most Cash - Continuity Offers maximize their total money spent\u003cbr\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003eIn real life, it happens like this...\u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003eFirst, I get customers reliably.\u003cbr\u003eThen, I make sure they pay for themselves reliably.\u003cbr\u003eThen, I make sure they pay for other customers reliably.\u003cbr\u003eThen, I start maximizing each customer’s long-term value.\u003cbr\u003eThen, I spend as many advertising dollars as I can to print as much money as possible.\u003cbr\u003e\u003cbr\u003eThis is my cookbook for making money.\u003cbr\u003e\u003cbr\u003eIt took me over a decade to learn all these tactics. It’ll take you three hours. Use responsibly. Enjoy.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eIf you want to learn more and make more money for your business...then ADD TO CART, use its contents, and see for yourself.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch6\u003e\n\u003cspan class=\"a-text-bold\"\u003eDisclaimer:\u003c\/span\u003e\u003cspan\u003e This book is for educational purposes only and does not guarantee results. Business outcomes vary based on many factors outside the author’s control. Nothing herein should be taken as legal, financial, or professional advice. The author and publisher disclaim liability for any losses or decisions made from use of this material\u003c\/span\u003e\n\u003c\/h6\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54400517767459,"sku":null,"price":280.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54400517800227,"sku":null,"price":390.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54400517832995,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/71bX3bMYN8L._SL1500.jpg?v=1760167145"},{"product_id":"the-intelligent-investor-by-benjamin-graham","title":"The Intelligent Investor by Benjamin Graham","description":"\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\" data-expanded=\"true\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003e75th Anniversary Edition\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eThe classic work on investing, filled with sound and safe principles that are as reliable as ever, now revised with an introduction and appendix by financial legend Warren Buffett—one of the author’s most famous students—and newly updated commentaries on each chapter from distinguished\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eWall Street Journal\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ewriter Jason Zweig.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003e“By far the best book about investing ever written.”—Warren Buffett\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSince its original publication in 1949, Benjamin Graham’s revered classic, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Intelligent Investor\u003c\/span\u003e\u003cspan\u003e, has taught and inspired millions of people worldwide and remains the most respected guide to investing. Graham’s timeless philosophy of “value investing” helps protect investors against common mistakes and teaches them to develop sensible strategies that will serve them throughout their lifetime.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMarket developments over the past seven decades have borne out the wisdom of Graham’s basic policies, and in today’s volatile market, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Intelligent Investor\u003c\/span\u003e\u003cspan\u003e remains essential. It is the most important book you will ever read on making the right decisions to protect your investments and make them grow.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeaturing updated commentaries which accompany every chapter of Graham’s book—leaving his original text untouched—from noted financial journalist Jason Zweig, this newly revised edition offers readers an even clearer understanding of Graham’s wisdom and how it should be applied by investors today.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54400545423651,"sku":null,"price":560.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54400545456419,"sku":null,"price":590.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54400545489187,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/71piwvkH0sL._SL1500.jpg?v=1760168097"},{"product_id":"breakthrough-advertising-by-eugene-m-schwartz","title":"Breakthrough Advertising by Eugene M. 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Whether it's about refreshing memory on a particular principle or quickly referring to a specific point during a meeting, this summary is the perfect tool to always have Schwartz's fundamental lessons at hand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor newcomers to the field of copywriting or for those who are simply curious to discover Schwartz's wisdom, this summary offers an accessible opportunity to dive into his revolutionary ideas. Despite the rarity and high cost of the original, we believe his insights are too valuable to be confined to a limited audience. This summary is therefore intended to democratize access to Schwartz's genius, showing how his theories, despite being more than sixty years old, continue to be relevant and powerful.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur goal is not to replace the original book by Eugene Schwartz but rather to promote its dissemination and understanding. We hope this summary can serve as a springboard for those wishing to further explore his work, demonstrating that Breakthrough Advertising is a timeless classic that every copywriter should know.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":55207766786339,"sku":null,"price":270.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":55207766819107,"sku":null,"price":370.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":55207766851875,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/61QTIkgNDfL._SL1500.jpg?v=1760189357"},{"product_id":"the-1-page-marketing-plan-by-allan-dib","title":"The 1‑Page Marketing Plan by Allan Dib","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eYour Entire Marketing Strategy on One Page\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.\u003cbr\u003e\u003cbr\u003eIn The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.\u003cbr\u003e\u003cbr\u003eWhether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.\u003cbr\u003e\u003cbr\u003eIn this groundbreaking new book you'll discover:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to get new customers, clients, or patients and how to make more profit from existing ones.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWhy “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eA simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to annihilate competitors and make yourself the only logical choice.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to get amazing results on a small budget using the secrets of direct response marketing.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eHow to charge high prices for your products and services and have customers actually thank you for it.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":55207762985251,"sku":null,"price":270.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":55207763018019,"sku":null,"price":400.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":55207763050787,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/81eK9mA9bhL._SL1500.jpg?v=1760189592"},{"product_id":"influencer-building-your-personal-brand-in-the-age-of-social-media-by-brittany-hennessy","title":"Influencer: Building Your Personal Brand in the Age of Social Media by Brittany Hennessy","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003e“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you're going to want to hear what Brittany has to say.”\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"a-text-bold\"\u003e –Iskra Lawrence, Aerie Model and Instagram star (@iskra)\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eIf you’ve ever scrolled through your Instagram feed and thought,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eI wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life?\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cspan\u003e \u003c\/span\u003ethis book is for you . . .\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003cbr\u003eEvery one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today—earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":55207758266659,"sku":null,"price":250.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":55207758299427,"sku":null,"price":380.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":55207758332195,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/71NeQK9s3lL._SL1500.jpg?v=1760189832"},{"product_id":"data-driven-marketing-the-15-metrics-everyone-in-marketing-should-know-by-mark-jeffery","title":"Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know by Mark Jeffery","description":"\u003cp\u003e\u003cspan\u003eMarketing is frequently viewed with skepticism by non-marketing business executives and when times are tough is often one of the first budget cuts. For marketing executives, the challenge of providing concrete results is amplified due to the 'fuzzy' nature of branding and awareness. Marketing in the post-collapse economic era will become much more rigorous and data-driven, as marketing budgets are cut and each campaign has to prove its ROI. New research at the Kellogg School of Management on return on marketing investment (ROMI) shows how organizations can deliver significant performance gains from marketing. The Author's survey of 252 firms captures $53 billion of annual marketing spending and forms the foundation for this book. This research is complemented by experience teaching ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and many other firms. The 15 Marketing Metrics: Brand Awareness; Test Drive; Chum; CSAT=Customer Satisfaction; Take Rate; Profit; NPV=Net Present Value; IRR= International Rate of Return; Payback; CLTV= Customer Lifetime Value; CPC= Cost Per Click; TCR= Transaction Conversion Rate; ROA= Return on Add Dollars Spent; Bounce Rate; and WOM= Word of Mouth Social Media.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":55207750500643,"sku":null,"price":380.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":55207750533411,"sku":null,"price":510.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":55207750566179,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/91_k1B3EihL._SL1500.jpg?v=1760191260"},{"product_id":"sales-pitch-how-to-craft-a-story-to-stand-out-and-win","title":"Sales Pitch: How to Craft a Story to Stand Out and Win","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eCraft a sales pitch that dramatically outperforms an aimless feature walkthrough.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eWorld-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. 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In this book you will learn:\u003cbr\u003e\u003cbr\u003e● Why you need to be your prospect’s guide in the buying process\u003cbr\u003e● Why a sales pitch is a unique style of story designed to help your customer say “yes” with confidence\u003cbr\u003e● How “do nothing” is the most fearsome competitor you have\u003cbr\u003e● How and when qualification, discovery, and product demos fit into a sales pitch\u003cbr\u003e● How your positioning is reflected in a great sales narrative\u003cbr\u003e● Why your differentiated value is the star of the show\u003cbr\u003e● The eight components of a solid sales pitch\u003cbr\u003e\u003cbr\u003eA successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. 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This comprehensive guide delves into how AI is transforming marketing strategies, allowing businesses to deliver hyper-personalized experiences, optimize campaigns, and increase engagement and conversions. Perfect for marketers, business leaders, and tech enthusiasts, this book covers essential AI applications in customer segmentation, predictive analytics, dynamic content creation, and automated customer support.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eExplore practical insights, real-world examples, and ethical considerations for implementing AI effectively, along with actionable tips on using the latest AI tools for ad optimization, personalized email marketing, and social media automation. \u003cspan class=\"a-text-bold\"\u003eAI-Driven Marketing\u003c\/span\u003e is an essential resource for anyone looking to leverage AI technology to drive marketing success and stay competitive in a digital-first world.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIdeal for professionals looking to future-proof their marketing strategies, this book will equip you with the knowledge to harness AI for smarter, data-driven marketing decisions and build meaningful, long-term customer connections.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":55206438994211,"sku":null,"price":390.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":55206439026979,"sku":null,"price":520.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":55206439059747,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/61wimex7SoL._SL1500.jpg?v=1760192175"},{"product_id":"purple-cow-by-seth-godin","title":"Purple Cow by Seth Godin","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eYou''re either a Purple Cow or you''re not. You''re either remarkable or invisible. Make your choice.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eWhat do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P''s used by marketers - Pricing, Promotion, Publicity - aren''t working anymore. The golden age of advertising is over. It''s time to add a new P - the Purple Cow.\u003cbr\u003e\u003cbr\u003ePurple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It''s a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eIf you enjoyed reading this, check out Seth Godin''s business classic \u003c\/em\u003e\u003c\/span\u003e\u003cem\u003e\u003cspan class=\"a-text-italic\"\u003eThis is Marketing.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":55207722221859,"sku":null,"price":240.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":55207722254627,"sku":null,"price":370.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":55207722287395,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/61NbkYP0mEL._SL1157.jpg?v=1760193190"},{"product_id":"scientific-advertising-by-claude-c-hopkins","title":"Scientific Advertising by Claude C. Hopkins","description":"\u003cdiv data-expanded=\"true\" class=\"a-expander-content a-expander-partial-collapse-content a-expander-content-expanded\"\u003e\u003cspan\u003eThis is the only version available that contains the complete and unabridged text from the original 1923 Library of Congress edition of Claude Hopkins' classic book Scientific Advertising. The editor has checked each of the 20,420 words of the text against the corresponding word in the Library of Congress Edition. This procedure has produced an exact facsimile of the 1923 edition. This book is recommended by David Ogilvy, who says no one in advertising should attempt to proceed without it. Marketing legend Jay Abraham cites it as the primary text in the field. Many other masters of marketing concur. It can even be said with certainty that this book is the precursor to the modern phenomenon in advertising of Big Data. That is merely the conclusion one reaches after thoroughly understanding this groundbreaking book. It contains many principles that are common in all performance-based marketing today, such as the idea of testing and measuring ad effectiveness, writing to one person, understanding and using psychology, basing advertising on sales, eliminating risk, learning what the thousands want to understand what the millions will buy. It is indeed impossible to say one understands advertising without having a thorough grasp on the material in this book.\u003c\/span\u003e\u003c\/div\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":55207685816611,"sku":null,"price":250.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":55207685849379,"sku":null,"price":380.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":55207685882147,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/81sY9m3NlhL._SL1500.jpg?v=1760193599"},{"product_id":"one-million-followers-by-brendan-kane","title":"One Million Followers by Brendan Kane","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eOver 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eif\u003c\/span\u003e\u003cspan\u003e they should use social media but \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ehow\u003c\/span\u003e\u003cspan\u003e to best take advantage of the numerous different platforms.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHow can you make a significant impact in the digital world and stand out among all the noise?\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDigital strategist and “growth hacker” Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eOne Million Followers\u003c\/span\u003e\u003cspan\u003e, Kane will teach you how to\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cspan\u003e \u003c\/span\u003egain\u003c\/span\u003e\u003cspan\u003e an authentic, dedicated, and diverse online following from scratch; \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ecreate\u003c\/span\u003e\u003cspan\u003e personal, unique, and valuable content that will engage your core audience; and \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ebuild\u003c\/span\u003e\u003cspan\u003e a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFeaturing in-depth interviews with celebrities, influencers, and marketing experts, including:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eChris Barton,\u003c\/span\u003e\u003cspan\u003e cofounder and board director of Shazam and former head of Android business development for Google\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eRay Chan,\u003c\/span\u003e\u003cspan\u003e CEO and cofounder of 9GAG\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eJulius Dein,\u003c\/span\u003e\u003cspan\u003e internet personality and magician with nearly 16 million Facebook followers\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eMike Jurkovac,\u003c\/span\u003e\u003cspan\u003e Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003ePhil Ranta,\u003c\/span\u003e\u003cspan\u003e former COO of Studio71 and VP of network at Fullscreen\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eEamonn Carey,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003emanaging director at Techstars London\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eJonathan Skogmo,\u003c\/span\u003e\u003cspan\u003e founder and CEO of Jukin Media, Inc.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eJon Jashni,\u003c\/span\u003e\u003cspan\u003e founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eOne Million Followers\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":55207683031331,"sku":null,"price":290.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":55207683064099,"sku":null,"price":450.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":55207683096867,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/81ehsrRzP4L._SL1500.jpg?v=1760198754"},{"product_id":"forget-the-funnel-a-customer-led-approach-for-driving-predictable-recurring-revenue","title":"Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue","description":"\u003cp\u003e\u003cstrong\u003eYour product is great. So why is marketing it so hard?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMany SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf this sounds familiar, the problem isn’t you or your ideas; it’s that you’re \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eguessing\u003c\/span\u003e\u003cspan\u003e at what resonates with your target customers. In \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eForget the Funnel\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eGeorgiana Laudi\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eClaire Suellentrop\u003c\/span\u003e\u003cspan\u003e share the \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eCustomer-Led Growth Framework\u003c\/span\u003e\u003cspan\u003e they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eactually\u003c\/span\u003e\u003cspan\u003e move the needle for your company.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eIt’s time to stop guessing\u003c\/span\u003e\u003cspan\u003e. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eForget the Funnel\u003c\/span\u003e\u003cspan\u003e is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Default Title","offer_id":54400786858275,"sku":null,"price":240.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/61Q3tuj4iEL._SL1360.jpg?v=1760198974"},{"product_id":"this-is-marketing-by-seth-godin","title":"This Is Marketing by Seth Godin","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eInstant \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eNew York Times \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eBestseller\u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eA game-changing approach to marketing, sales, and advertising. \u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eSeth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas that have made their way into mainstream business language, from \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ePermission Marketing\u003c\/span\u003e\u003cspan\u003e to \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ePurple Cow\u003c\/span\u003e\u003cspan\u003e to \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eTribes\u003c\/span\u003e\u003cspan\u003e to \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Dip\u003c\/span\u003e\u003cspan\u003e.\u003cbr\u003e\u003cbr\u003eNow, for the first time, Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThis is Marketing\u003c\/span\u003e\u003cspan\u003e shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.\u003cbr\u003e\u003cbr\u003eGreat marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads and spammy email funnels. \u003cbr\u003e\u003cbr\u003eNo matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:\u003cbr\u003e\u003cbr\u003e* How to build trust and permission with your target market.\u003cbr\u003e* The art of positioning--deciding not only who it's for, but who it's not for.\u003cbr\u003e* Why the best way to achieve your goals is to help others become who they want to be.\u003cbr\u003e* Why the old approaches to advertising and branding no longer work.  \u003cbr\u003e* The surprising role of tension in any decision to buy (or not).\u003cbr\u003e* How marketing is at its core about the stories we tell ourselves about our social status.\u003cbr\u003e\u003cbr\u003eYou can do work that matters for people who care. This book shows you the way.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54596289528099,"sku":null,"price":250.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54596289560867,"sku":null,"price":380.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54596289593635,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/71un70E9whL._SL1500.jpg?v=1760199184"},{"product_id":"the-end-of-marketing-by-carlos-gil","title":"The End of Marketing by Carlos Gil","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eWINNER: \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eAmerican Book Fest Best Book Awards 2020 - Marketing and Advertising category\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"a-text-bold\"\u003eWINNER: \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eNYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"a-text-bold\"\u003eWINNER: \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eBookAuthority Best New Book to Read in 2020 - Social Media Marketing category\u003c\/span\u003e\u003cbr\u003e\u003cspan class=\"a-text-bold\"\u003eFINALIST: \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eBusiness Book Awards 2020 -\u003c\/span\u003e \u003cspan class=\"a-text-italic\"\u003eInternational Business Book category\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eSocial networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ecombined\u003c\/span\u003e\u003cspan\u003e, traditional marketing as we know it is dead.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eThe End of Marketing\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cem\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eThe End of Marketing\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":55207679492387,"sku":null,"price":280.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":55207679525155,"sku":null,"price":410.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":55207679557923,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/71sTO6bpMZL._SL1500.jpg?v=1760199377"},{"product_id":"the-22-immutable-laws-of-branding-by-al-ries-laura-ries","title":"The 22 Immutable Laws of Branding by Al Ries \u0026 Laura Ries","description":"\u003cp\u003e\u003cspan\u003eThis marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 11 Immutable Laws of Internet Branding\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSmart and accessible, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 22 Immutable Laws of Branding\u003c\/span\u003e\u003cspan\u003e is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 22 Immutable Laws of Branding\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 11 Immutable Laws of Internet Branding,\u003c\/span\u003e\u003cspan\u003e this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eThe 22 Immutable Laws of Branding\u003c\/span\u003e\u003cspan\u003e also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe 22 Immutable Laws of Branding\u003c\/span\u003e\u003cspan\u003e is the essential primer on building a category-dominating, world-class brand.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":55206831456547,"sku":null,"price":310.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":55206831489315,"sku":null,"price":440.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":55206831522083,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/61o8-zUqh2L._SL1360.jpg?v=1760199641"},{"product_id":"the-buying-brain-by-a-k-pradeep","title":"The Buying Brain by A.K. 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As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, that are designed to appeal directly and powerfully to our brains.\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eThe Buying Brain\u003c\/span\u003e\u003cspan\u003e offers an in-depth exploration of how cutting-edge neuroscience is having an impact on how we make, buy, sell, and enjoy everything, and also probes deeper questions on how this new knowledge can enhance customers' lives. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Buying Brain\u003c\/span\u003e\u003cspan\u003e gives you the key to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Brain-friendly product concepts, design, prototypes, and formulation\u003cbr\u003e• Highly effective packaging, pricing, advertising, and in-store marketing\u003cbr\u003e• Building stronger brands that attract deeper consumer loyalty\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA highly readable guide to some of today's most amazing scientific findings, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Buying Brain\u003c\/span\u003e\u003cspan\u003e is your guide to the ultimate business frontier—the human brain.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":55206821593379,"sku":null,"price":310.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":55206821626147,"sku":null,"price":440.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":55206821658915,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/61vmAhgZLIL._SL1491.jpg?v=1760199832"},{"product_id":"backable-the-surprising-truth-behind-what-makes-people-take-a-chance-on-you","title":"Backable: The Surprising Truth Behind What Makes People Take a Chance on You","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eA groundbreaking book that boldly claims the key to success is not talent, connections, or ideas, but the ability to persuade people to take a chance on your potential.\u003c\/span\u003e\u003cbr\u003e \u003cbr\u003e\"The most exceptional people aren't just brilliant...they're backable.\" —Daniel Pink, #1 \u003cspan class=\"a-text-italic\"\u003eNew York Times\u003c\/span\u003e bestselling author of \u003cspan class=\"a-text-italic\"\u003eWhen, Drive\u003c\/span\u003e  and \u003cspan class=\"a-text-italic\"\u003eTo Sell is Human\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003cbr\u003eNo one makes it alone. But there’s a reason some people can get investors or bosses to believe in them while others cannot. And that reason has little to do with experience, pedigree, or a polished business plan. Backable people seem to have a hidden quality that inspires others to take action. We often chalk\u003cbr\u003ethis up to natural talent or charisma...either you have “it” or you don’t.\u003cbr\u003e\u003cbr\u003eAfter getting rejected by every investor he pitched, Suneel Gupta had a burning question: Could “it” be learned?\u003cbr\u003e\u003cbr\u003eDrawing lessons from hundreds of the world’s biggest thinkers, Gupta discovered how to pitch new ideas in a way that has raised millions of dollars, influenced large-scale change inside massive corporations, and even convinced his eight-year-old daughter to clean her room. Inside \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eBackable\u003c\/span\u003e\u003cspan\u003e are long-held secrets from producers of Oscar-winning films, members of Congress, military leaders, culinary stars, venture capitalists, founders of unicorn-status startups, and executives at iconic companies like Lego, Method, and Pixar.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eBackable\u003c\/span\u003e\u003cspan\u003e reveals how the key to success is not charisma, connections, or even your résumé, but rather your ability to persuade others to\u003cbr\u003etake a chance on you. This original book will show you how.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":55206817005859,"sku":null,"price":290.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":55206817038627,"sku":null,"price":420.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":55206817071395,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/71M08XOnkqL._SL1500.jpg?v=1760200283"},{"product_id":"sell-without-selling-out-a-guide-to-success-on-your-own-terms","title":"Sell Without Selling Out: A Guide to Success on Your Own Terms","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003e\"Want to guarantee your future sales success as an engaged, caring, empathetic, and trustworthy seller who is focused on the customer outcome? Read and implement Andy's wisdom\" \u003cspan class=\"a-text-bold\"\u003e―Mike Weinberg, bestselling author of New Sales. Simplified. and Sales Management. Simplified.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/em\u003e\u003cspan\u003e\u003cbr\u003e\u003cem\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/em\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eForget everything you learned about selling.\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003ePersuasion is not a sales skill—it's a blunt instrument of last resort that sellers use when they don't know how to influence the choices their buyers make. It's the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn't you rather master the art of selling by truly listening to what your buyers want?\u003cbr\u003e \u003cbr\u003e\u003cbr\u003eIn Sell Without Selling Out, global sales guru, top podcaster, and entrepreneur Andy Paul shows you how to take charge of your career without compromising your values. He reveals the four indispensable pillars of authentic selling:\u003cbr\u003e \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eConnection:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eBuild genuine relationships with your buyers.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eCuriosity:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eUnderstand your buyers' needs deeply and intuitively.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eUnderstanding:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eProvide real value by truly comprehending what your buyers seek.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eGenerosity:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eFocus on giving, not just taking, to build trust and loyalty.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e \u003cbr\u003eEverything else is mostly a combination of product features, technical specifications, and pricing, which your buyers can get from the Internet. What they seek (and deserve) can only come from you: the human seller.\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eWhy This Book Is a Must-Read:\u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eAlign Your Sales Approach with Your Values:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eLearn how to sell in a way that aligns with who you are as a person, emphasizing your values, strengths, and character.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eSimplify Your Sales Method:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eDiscover a straightforward approach that puts the buyer first, ensuring success on your own terms.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eBoost Your Career:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eEquip yourself with the tools to succeed without resorting to outdated, ineffective sales methods.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan class=\"a-text-bold\"\u003eDevelop Genuine Relationships:\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eTransform your sales strategy by building real connections with your buyers.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e \u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eAre you still using outdated, pushy sales tactics? \u003c\/span\u003e\u003cspan\u003e\u003cbr\u003e \u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eDiscover a genuine, human-centered way to sell.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":55206802686243,"sku":null,"price":240.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":55206802719011,"sku":null,"price":380.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":55206802751779,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/61v5luSzHwL._SL1500.jpg?v=1760200848"},{"product_id":"sales-101-by-zig-ziglar","title":"Sales 101 by Zig Ziglar","description":"\u003cp\u003e\u003cspan\u003eHere in a short, compact and concise format is the basics of how to persuade more people more effectively, more ethically, and more often. Ziglar draws from his fundamental selling experiences and shows that while the fundamentals of selling may remain constant, sales people must continue learning, living, and looking: learning from the past without living there; living in the present by seizing each vital moment of every single day; and looking to the future with hope, optimism, and education. His tips will not only keep your clients happy and add to your income, but will also teach you ideas and principles that will, most importantly, add to the quality of your life. Content drawn from \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eZiglar on Selling\u003c\/span\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54602930716963,"sku":null,"price":270.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54602930749731,"sku":null,"price":400.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54602930782499,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/71oU2yCWxUL._SL1500.jpg?v=1760202884"},{"product_id":"predictive-marketing-by-omer-artun-dominique-levin","title":"Predictive Marketing by Omer Artun \u0026 Dominique Levin","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eMake personalized marketing a reality with this practical guide to predictive analytics\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003ePredictive Marketing\u003c\/span\u003e\u003cspan\u003e is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePredictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations ― in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eImplement predictive marketing at any size organization\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eDeliver a more personalized marketing experience\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eAutomate predictive analytics with machine learning technology\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBase marketing decisions on concrete data rather than unproven ideas\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eMarketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003ePredictive Marketing\u003c\/span\u003e\u003cspan\u003e provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":55206789742883,"sku":null,"price":310.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":55206789775651,"sku":null,"price":440.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":55206789808419,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/715_XoW_kHL._SL1500.jpg?v=1760203933"},{"product_id":"predicting-market-success-by-roberta-m-witty","title":"Predicting Market Success by Roberta M. Witty","description":"\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003ePraise for \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003ePredicting Market Success\u003c\/span\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv data-expanded=\"false\" class=\"a-expander-content a-expander-partial-collapse-content\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\"\u003cspan class=\"a-text-italic\"\u003ePredicting Market Success\u003c\/span\u003e\u003c\/em\u003e\u003cspan\u003e\u003cem\u003e has come at the right time for major companies. The value of understanding the dimensions of your brand's unique appeal and strength of preference is indispensable for brand strategy today. This book is well worth your time.\"\u003c\/em\u003e\u003cbr\u003e\u003cstrong\u003e―Joseph T. Plummer, Chief Research OfficerThe Advertising Research Foundation\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cem\u003e\"In the competitive world of branding, understanding what drives consumer loyalty is the cornerstone of a brand's continued success. Passikoff's market-driven insights on how to obtain, analyze, and utilize loyalty metrics will help you make strategic, brand-enhancing decisions.\"\u003c\/em\u003e\u003cbr\u003e\u003cstrong\u003e―Seth M. Siegel, Cochairman, The Beanstalk Group\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"Passikoff is the guy who can explain to me why people buy certain things from certain companies, even though other things by other companies seem just as good. With his great feel for pop culture and almost philosophical outlook, he understands what makes consumers tick-and stick.\"\u003cbr\u003e―Lenore Skenazy, syndicated columnist\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"Loyalty is a key component of the strength of a brand and brand equity, and Passikoff understands loyalty like few others. In this book, he captures the essence of loyalty and branding in a practical way-showing how loyalty drives profitability.\"\u003cbr\u003e―Erich Joachimsthaler, Chairman, Vivaldi Partners\u003cbr\u003e\u003cbr\u003e\"If you want a business book that will make you feel justified, complimented, and comfortable, don't read this. If you want a book to challenge your beliefs about brand marketing right down to the core, you can't afford not to.\"\u003cbr\u003e―John Gaffney, Executive Editor, Peppers \u0026amp; Rogers Group\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":55206761922851,"sku":null,"price":280.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":55206761955619,"sku":null,"price":410.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":55206761988387,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/51hzpmNbMyL.jpg?v=1760204128"},{"product_id":"positioning-the-battle-for-your-mind-by-al-ries-jack-trout","title":"Positioning: The Battle for Your Mind by Al Ries \u0026 Jack Trout","description":"\u003cp\u003e\u003cspan\u003eThe first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a \"position\" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there\u003cbr\u003e\u003cbr\u003e• Position a follower so that it can occupy a niche not claimed by the leader\u003cbr\u003e\u003cbr\u003e• Avoid letting a second product ride on the coattails of an established one.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePositioning also shows you how to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• Use leading ad agency techniques to capture the biggest market share and become a household name\u003cbr\u003e\u003cbr\u003e• Build your strategy around your competition's weaknesses\u003cbr\u003e\u003cbr\u003e• Reposition a strong competitor and create a weak spot\u003cbr\u003e\u003cbr\u003e• Use your present position to its best advantage\u003cbr\u003e\u003cbr\u003e• Choose the best name for your product\u003cbr\u003e\u003cbr\u003e• Determine when-and why-less is more\u003cbr\u003e\u003cbr\u003e• Analyze recent trends that affect your positioning.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eRies and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":55206742458659,"sku":null,"price":270.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":55206742491427,"sku":null,"price":400.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":55206742524195,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/71VAtnHdZ-L._SL1500.jpg?v=1760204235"},{"product_id":"pandeymonium-piyush-pandey-on-advertising-by-piyush-pandey","title":"Pandeymonium: Piyush Pandey on Advertising by Piyush Pandey","description":"\u003cp\u003e\u003cspan\u003eYou’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love,passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":55206730760483,"sku":null,"price":300.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":55206730793251,"sku":null,"price":430.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":55206730826019,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/71nhqFFK7lL._SL1400.jpg?v=1760204366"},{"product_id":"no-rules-rules-by-reed-hastings-erin-meyer","title":"No Rules Rules by Reed Hastings \u0026 Erin Meyer","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eThe \u003c\/span\u003e\u003cspan class=\"a-text-bold a-text-italic\"\u003eNew York Times \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ebestseller\u003cbr\u003e\u003cbr\u003eShortlisted for the 2020 Financial Times \u0026amp; McKinsey Business Book of the Year\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cbr\u003e\u003cbr\u003eNetflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e\u003cbr\u003e\u003cbr\u003eThere has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed.\u003cbr\u003e\u003cbr\u003eHastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrel­evant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world.\u003cbr\u003e\u003cbr\u003eHere for the first time, Hastings and Erin Meyer, bestselling author of \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Culture Map\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eand one of the world’s most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eNo Rules Rules\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":55206726140195,"sku":null,"price":380.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":55206726172963,"sku":null,"price":510.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":55206726205731,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/712iG9z9pqL._SL1500.jpg?v=1760207739"},{"product_id":"mastering-market-analytics","title":"Mastering Market Analytics","description":"\u003cp\u003e\u003cspan\u003eIn \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eMastering Market Analytics\u003c\/span\u003e\u003cspan\u003e, Robert Kozielski presents various measurement systems and marketing metrics, along with common mistakes made by organizations and managers in the process of measuring business activities, and illustrates how to avoid these mistakes.\u003cbr\u003eThe new turbulent business environment has resulted in the decrease in effectiveness and efficiency of marketing activities, resulting in 50% of campaigns in social media remaining unnoticed by the public in 2016 alone. Response rates on emailing campaigns have dropped, one dollar invested in TV advertising generates only .32 cents of return, which all leaves the question of whether these activities are still effective in the contemporary world. What does effective marketing actually mean and which areas can be measured while assessing organizational effectiveness? Do sales and marketing benefit only the company or do they also generate value for customers?\u003cbr\u003eWith over twenty years of experience in world markets, Kozielski takes lessons and case studies from Eastern Europe to delve into 76 indicators, divided into four groups: sales, distribution, marketing communication, and ecommerce and social media, exploring from both the strategic and operational points of view. Linking applicable descriptions of the metrics with systems of measurement for these marketing activities and results, Kozielski’s work is of interest to marketing scholars and MBA students.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":55206701957411,"sku":null,"price":350.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":55206701990179,"sku":null,"price":480.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":55206702022947,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/51z3idJVKOL._SL1400.jpg?v=1760207934"},{"product_id":"marketing-with-ai-for-dummies","title":"Marketing with AI For Dummies","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eStay ahead in the marketing game by harnessing the power of artificial intelligence\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-italic\"\u003eMarketing with AI For Dummies\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eis your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003ePeek at the inner workings of AI marketing tools to see how you can best leverage their capabilities\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eIdentify customers, create content, customize outreach, and personalize customer experience with AI\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eConsider how your team, department, or organization can be retooled to thrive in an AI-enabled world\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eLearn from valuable case studies that show how large organizations are using AI in their campaigns\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cbr\u003eThis easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eMarketing with AI For Dummies\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ewill usher you into the future of marketing.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":55206682984739,"sku":null,"price":420.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":55206683017507,"sku":null,"price":550.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":55206683050275,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/81EV6lFg0tL._SL1500.jpg?v=1760208063"},{"product_id":"marketing-research-an-applied-orientation-by-naresh-k-malhotra-satyabhusan-dash","title":"Marketing Research: An Applied Orientation by Naresh K. 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The \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e7th Edition\u003c\/span\u003e\u003cspan\u003e provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":55206679445795,"sku":null,"price":830.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":55206679478563,"sku":null,"price":960.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":55206679511331,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/91u76-gvoPL._SL1500.jpg?v=1760208330"},{"product_id":"marketing-made-simple-a-step-by-step-storybrand-guide-for-any-business-by-donald-miller-with-dr-j-j-peterson","title":"Marketing Made Simple: A Step-By-Step StoryBrand Guide for Any Business by Donald Miller with Dr. J.J. Peterson","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan class=\"a-text-bold\"\u003eThis guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eEvery day, your company is losing sales simply because you do not have a clear path to attract new customers. You’re not alone.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBased on proven principles from Building a StoryBrand , this 5-part checklist is the ultimate resource for marketing professionals and business owners as they cultivate a sales funnel that flows across key customer touchpoints to effectively develop, strengthen, and communicate their brand’s story to the marketplace. 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