{"product_id":"how-we-decide-book-by-jonah-lehrer","title":"How We Decide\nBook by Jonah Lehrer","description":"\u003cp\u003e\u003cspan\u003eThe book uses examples from various fields, like poker and airline piloting, to show how understanding the brain's processes can help individuals and companies make better choices, addressing the challenge of making decisions with too many options.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan jscontroller=\"JHnpme\" class=\"pjBG2e\" data-cid=\"0214d306-6788-4e52-939b-4f8bfd8f4cef\" jsaction=\"rcuQ6b:npT2md\"\u003e\u003cspan class=\"UV3uM\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cstrong\u003eE\u003c\/strong\u003e\u003cstrong\u003emotion and reason:\u003c\/strong\u003e \u003c\/p\u003e\n\u003cul jscontroller=\"M2ABbc\" jsaction=\"jZtoLb:SaHfyb\" data-hveid=\"CCcQAQ\" data-ved=\"2ahUKEwiA0ZOCgeuTAxXSTWcHHf9yLskQm_YKegQIJxAB\"\u003e\n\u003cli\u003e\n\u003cdiv class=\"zMgcWd dSKvsb\" data-il=\"\"\u003e\n\u003cdiv data-crb-p=\"\"\u003e\n\u003cdiv class=\"xFTqob\"\u003e\n\u003cdiv class=\"vM0jzc\"\u003e\u003cspan\u003eLehrer explains that our brains use both emotional and rational systems to make choices, and that relying solely on logic can be detrimental.\u003cspan jscontroller=\"JHnpme\" class=\"pjBG2e\" data-cid=\"784a16cb-f41c-4dfb-9cbf-8c94f907fdfa\" jsaction=\"rcuQ6b:npT2md\"\u003e\u003cspan class=\"UV3uM\"\u003e \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"vM0jzc\"\u003e\n\u003cstrong\u003eNeuroscience:\u003c\/strong\u003e \u003c\/div\u003e\n\u003cdiv class=\"vM0jzc\"\u003eThe book draws on new research in neuroscience to provide biological explanations for how we decide.\u003cspan jscontroller=\"JHnpme\" class=\"pjBG2e\" data-cid=\"f2600304-f87d-4866-babc-e627033c74bf\" jsaction=\"rcuQ6b:npT2md\"\u003e\u003cspan class=\"UV3uM\"\u003e \u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vM0jzc\"\u003e\u003cspan\u003e\u003cspan jscontroller=\"JHnpme\" class=\"pjBG2e\" data-cid=\"784a16cb-f41c-4dfb-9cbf-8c94f907fdfa\" jsaction=\"rcuQ6b:npT2md\"\u003e\u003cspan class=\"UV3uM\"\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54923193844003,"sku":null,"price":330.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54923193876771,"sku":null,"price":460.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54923193909539,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/rn-image_picker_lib_temp_948d5f39-52d7-434d-8939-8da02a41b740.jpg?v=1776089548","url":"https:\/\/www.bookloversbd.shop\/products\/how-we-decide-book-by-jonah-lehrer","provider":"Book Lovers BD","version":"1.0","type":"link"}