{"product_id":"the-fall-of-advertising-and-the-rise-of-pr-by-al-ries-and-laura-ries","title":"The Fall of Advertising and the Rise of PR by Al Ries and Laura Ries","description":"\u003cp\u003e\u003cspan\u003eBestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eToday's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUsing in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Fall of Advertising\u003c\/span\u003e\u003cspan\u003e provides valuable ideas for marketers -- all the while demonstrating why\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eadvertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility;\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003ethe big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR;\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eadvertising should only be used to maintain brands once they have been established through publicity.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBold and accessible, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eThe Fall of Advertising\u003c\/span\u003e\u003cspan\u003e is bound to turn the world of marketing upside down.\u003c\/span\u003e\u003c\/p\u003e","brand":"Book Lovers BD","offers":[{"title":"Paperback","offer_id":54978735472931,"sku":null,"price":340.0,"currency_code":"BDT","in_stock":true},{"title":"Hardcover","offer_id":54978735505699,"sku":null,"price":470.0,"currency_code":"BDT","in_stock":true},{"title":"eBook","offer_id":54978735538467,"sku":null,"price":150.0,"currency_code":"BDT","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0954\/5872\/2083\/files\/71XWFwojKOL._SL1360.jpg?v=1777143084","url":"https:\/\/www.bookloversbd.shop\/products\/the-fall-of-advertising-and-the-rise-of-pr-by-al-ries-and-laura-ries","provider":"Book Lovers BD","version":"1.0","type":"link"}