Breakthrough Advertising by Eugene M. Schwartz

This summary of Breakthrough Advertising has been carefully curated for two types of readers: experienced copywriters in need of a practical handbook and those interested in discovering the fundamental ideas of Eugene Schwartz without making the initial investment.

For professional copywriters, this summary offers a handy and durable manual that can be consulted daily, thus allowing the precious original book to be kept in perfect condition. Whether it's about refreshing memory on a particular principle or quickly referring to a specific point during a meeting, this summary is the perfect tool to always have Schwartz's fundamental lessons at hand.

For newcomers to the field of copywriting or for those who are simply curious to discover Schwartz's wisdom, this summary offers an accessible opportunity to dive into his revolutionary ideas. Despite the rarity and high cost of the original, we believe his insights are too valuable to be confined to a limited audience. This summary is therefore intended to democratize access to Schwartz's genius, showing how his theories, despite being more than sixty years old, continue to be relevant and powerful.

Our goal is not to replace the original book by Eugene Schwartz but rather to promote its dissemination and understanding. We hope this summary can serve as a springboard for those wishing to further explore his work, demonstrating that Breakthrough Advertising is a timeless classic that every copywriter should know.