Hegarty on Advertising: Turning Intelligence into Magic by John Hegarty

Here is a book that no creative professional should be without. Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal `Vorsprung durch Technik', amongst many, many other highly successful campaigns for major brands. Hegarty on Advertising represents the 21st century's answer to David Ogilvy's bestselling Confessions of an Advertising Man and provides both John Hegarty's advice on the elements of advertising, from pitching to the effects of new technology, and the story of his career from his early days at Saatchi and Saatchi to the global force that Bartle, Bogle, Hegarty is today.