1
/
of
1
Kellogg on Marketing
Kellogg on Marketing
Regular price
Tk 340.00 BDT
Regular price
Tk 520.00 BDT
Sale price
Tk 340.00 BDT
Quantity
Couldn't load pickup availability
- Print Length default
- Language English
- Publisher Locally printed
- Premium Quality
- Dimensions 5.8 x 8.3 inches
Overview
The business classic, fully revised and updated for today's marketers
The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and o
×
The business classic, fully revised and updated for today's marketers
The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.
- Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding
- With a foreword by Philip Kotler
- The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing
Along with the new material, the core concepts covered in the first edition have all been updated-including targeting and positioning, segmentation, consumer insights, and more. This is a must-have marketing reference.
