"Want to guarantee your future sales success as an engaged, caring, empathetic, and trustworthy seller who is focused on the customer outcome? Read and implement Andy's wisdom" ―Mike Weinberg, bestselling author of New Sales. Simplified. and Sales Management. Simplified.
 

Forget everything you learned about selling.
 

Persuasion is not a sales skill—it's a blunt instrument of last resort that sellers use when they don't know how to influence the choices their buyers make. It's the weapon of choice for mindless, uninspired sellers: the sales zombies who have stopped learning and stopped improving. Wouldn't you rather master the art of selling by truly listening to what your buyers want?
 

In Sell Without Selling Out, global sales guru, top podcaster, and entrepreneur Andy Paul shows you how to take charge of your career without compromising your values. He reveals the four indispensable pillars of authentic selling:
 

• Connection: Build genuine relationships with your buyers.
• Curiosity: Understand your buyers' needs deeply and intuitively.
• Understanding: Provide real value by truly comprehending what your buyers seek.
• Generosity: Focus on giving, not just taking, to build trust and loyalty.

 
Everything else is mostly a combination of product features, technical specifications, and pricing, which your buyers can get from the Internet. What they seek (and deserve) can only come from you: the human seller.
 

Why This Book Is a Must-Read:
 

• Align Your Sales Approach with Your Values: Learn how to sell in a way that aligns with who you are as a person, emphasizing your values, strengths, and character.
• Simplify Your Sales Method: Discover a straightforward approach that puts the buyer first, ensuring success on your own terms.
• Boost Your Career: Equip yourself with the tools to succeed without resorting to outdated, ineffective sales methods.
• Develop Genuine Relationships: Transform your sales strategy by building real connections with your buyers.

 
Are you still using outdated, pushy sales tactics? 
 

Discover a genuine, human-centered way to sell.