The Marketing Machine: How To Engineer A System That Drives Sales And Growth By Ros Conkie

Marketing isn’t magic. It’s engineering - and it’s time you built your machine.

Most small businesses don't struggle because their product is bad.
They struggle because marketing feels random, stressful, and out of control.

It doesn’t have to be this way.

“If you’ve ever wished marketing made more sense, this is the book for you.”
– Gino Wickman, Author of Traction and Shine

The Marketing Machine is a practical, proven guide that shows you exactly how to take charge of your marketing, generate leads consistently, and fuel real business growth - without wasting time or money.

What You'll Learn:

• How to create a simple, powerful 90-day marketing strategy tailored to your business.

• How to map your customer’s buying journey - and design marketing that pulls them through it naturally.

• How to measure what matters (and finally stop wasting money).

• How to prioritise and plan your marketing to eliminate scattergun activity.

• Why most marketing advice fails SMEs - and what actually works when you apply robust engineering principles.

Who This Book Is For:

• Business owners, founders, and CEOs who want marketing that drives real growth.

• Technical and engineering-led businesses frustrated by fluffy marketing advice.

• In-house Marketing Managers who need a structured framework to drive results.

• Consultants and service providers who want a logical, scalable approach to marketing.

• Anyone who’s tired of relying on "gut feel" and wants a marketing system they can trust.

“It’s like having a Haynes Manual for marketing.”
– Martin O’Hare, O’Hare Engineering Design Ltd

This isn’t another fluffy marketing book filled with buzzwords.
It’s a practical toolkit you’ll use again and again to build a marketing machine that fuels your business - sustainably and predictably.

If you're ready to take control of your marketing and build a business that grows with confidence, The Marketing Machine will show you how.

What Others Are Saying...

"If you’ve ever wished marketing made more sense, this is the book for you. Ros combines her engineering background with years of marketing experience to show you exactly how to create a system that works for your business. It’s simple, effective, and something anyone can follow."
- Gino Wickman, Author of Traction and Shine, and creator of EOS®

"This book is a game-changer for engineers and like-minded people struggling with marketing. It provides a structured, step-by-step framework that makes it easy to understand and implement. It's like having a Haynes manual for marketing, making it simple to develop a targeted approach to reach my ideal customers."
- Martin O'Hare, Director of O'Hare Engineering Design