Unsettled Disruption: Step-by-Step Guide for Harnessing the Evolving Path of Purpose-Driven Innovation By JuanA-Catalina Rodriguez

Discover the Power of Disruptive Innovation and Transform Your Business Today
Reading 'Unsettled Disruption' will help you:
 

• Uncover the potential for disruption in your industry and stay ahead of the curve.
• Gain a solid understanding of disruptive innovation and why it is crucial for businesses.
• Learn from real-world examples of successful self-disruption and new-wave disruptors.
• Avoid the mistakes of companies that fail to handle disruption and thrive during unprecedented events.
• Receive the most relevant and practical information, including personal author experiences and extensive research on companies such as Netflix, Dollar Shave Club, Airbnb, Sony, Ferrero, Starbucks, Western Union, Kodak, Dell, IKEA, Getaround, and many more.

In Unsettled Disruption, you will discover:

① In the first part of this book, readers will gain a solid understanding of what disruptive innovation is and why it is crucial for companies to get it right. 

② The second part delves into the mechanisms that make a disruption possible at three levels.

• The external level considers the current industry trends and assesses the likelihood of Disruption. 
• The core level includes four key elements: job-to-be-done, value chain, business model, and technology. 
• The importance of a strategic purpose and how it can impact a business's success.

③ The third part explores practical insights and real-world examples from a wide range of companies. Unsettled Disruption showcases how incumbents have successfully become stronger through self-disruption and highlights the new wave of disruptors. Furthermore, readers will learn from companies that failed to handle Disruption as well as those that flourished during the unprecedented events.

What sets Unsettled Disruption apart is that it provides real-world examples and proven experience to help readers better understand and apply the concepts discussed. 
Transform your business and stay ahead in today's ever-changing world.